Blog
The Friday Deploy
The plain English newsletter for people who run the business, not the tech stack. No jargon. Every Friday.
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06.19 2026
The Password is Already Broken
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06.12 2026
If It’s Worth Building, It’s Worth Measuring
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06.5 2026
Late is just for a little while. Suck is forever.
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05.29 2026
We Made an Online Book Store Faster by Reducing its Performance Capacity.
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05.22 2026
Help Me Help You: How to Write a Bug Report That Saves You Money
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05.15 2026
Website Emergency Planning: What to Have Ready Before Things Break
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05.8 2026
How Bots Contaminate Your Mailing List Without Triggering Any Alarms
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05.1 2026
Your Online Store is Probably Throwing Errors Right Now. You Just Don’t Know it Yet.
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04.24 2026
Google Analytics vs Server Logs: Why the Numbers Never Match
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04.17 2026
Why Your Website Changes Aren’t Showing Up: Caching & CDN Explained