Blog

The Friday Deploy

The plain English newsletter for people who run the business, not the tech stack. No jargon. Every Friday.

• Decision Guides
• Technical Deep Dives
• Technical Translation

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• 04.10 2026

  Your Codebase Has No Tests: Why Your Developer Is Scared to Change Anything

• 04.3 2026

  Your Business Depends on APIs You’ve Never Heard Of

• 03.27 2026

  Why I still use find and replace.

• 03.20 2026

  Why Do We Trust AI?

• 03.13 2026

  Code confidence: You built it fast. Now let’s make it last.

• 03.6 2026

  Platform vs Custom: How to Know Which One You Actually Need

• 02.27 2026

  You Built It With AI. Now You’re Terrified It’s Going to Break.

• 02.20 2026

  Why Is My Shopify Store So Slow? (And How to Fix It)

• 02.13 2026

  What “We’re Hitting Scale Limits” Actually Means

• 02.6 2026

  Platform Migration: What No One Tells You About the Real Costs

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